Alternatively, if you want to evaluate ideas, you survey people individually. Give each person a concrete
list of alternatives and ask them to choose or rank those alternatives. The clearest answers will
Getting the Most out of Focus Groups 167
168 Chapter 6: Conceptualization
Feature Storyboards
The most powerful way to explain your ideas for new
features is to visualize them. You can use Photoshop
or any other image editing program you have access
to. A good way to begin is to use screenshots from
the existing game and edit them to explain what the
player sees when they use your new feature ideas.
For example, show how the feature starts (e.g.,
exactly what the player sees on the screen when the
feature is activated) and how the interface changes as
the player manipulates the controls to use the feature.
Show a series of still images??”each with a slightly different
on-screen condition??”to simulate a player moving
through the game using the feature. Storyboards
like this can include dozens of still images??”each just
incrementally di?¬? erent than its predecessor??”to show
exactly how the feature works.
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