In some cases, they might
have direct involvement during the production process,
giving feedback on game concepts and holding
focus groups for various character designs. In other
cases, you might never meet them until the game
is almost ready to ship. The marketing team can be
an asset to the open-minded game designer. This is
because they are the strongest link to the demands
and desires of buyers. It is their job to know the market,
and if you can interpret the data they have creatively,
you can address the trends and features that
people are interested in without sacri?¬? cing your core
gameplay.
One important factor that the marketing team
has a strong in?¬‚ uence on is the target hardware platform
for PC titles. Marketing professionals study
things like the projected penetration of di?¬? erent processors,
available RAM on consumer PCs, average
screen sizes, etc.
If it is important to you as a designer to have a
best-selling product, it is smart to bring the marketing
team in early. Tap them for information, invest them
in the project, and give them credit for their insight.
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