Even if you
are not part of that process, this information will help
you to understand the concerns of, and communicate
more clearly with, the executives and marketing people
who are working on your game.
Our advice to all game designers is to embrace
business knowledge in the same way you would
embrace technical knowledge. You might not specialize
in either, but understanding how the business
aspects of the industry work, and how they a?¬? ect
your designs, will help you to be a more e?¬? ective
creative person and a more valuable resource on
the team.
The Size of the Game Industry
games revenue includes $5 billion for hardware sales.
So ware sales alone, which are a more equivalent
comparison to box o?¬? ce revenues, bring in about
$7.5 billion annually. This number is growing consistently
and is expected to be at $10 billion by 2010.
While games are large and growing, they still have a
ways to go before they truly surpass the ?¬? lm industry
in terms of domestic revenue.
It might not take long before the games
industry bridges this gap, however, because the
Chapter 15
Understanding the Game Industry
The game industry brought in around $43 billion
dollars in 2007 worldwide including hardware and
so ware.
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