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Tracy Fullerton

"Game Design Workshop, Second Edition: A Playcentric Approach to Creating Innovative Games"


Developers
There are so many game developers, large and small,
that it would be unhelpful to list them all. In general,
there are three types of developers: independent
studios, wholly owned studios, and partially owned
studios. Most developers start out small. Many
times, it is a group of friends who have either worked
together in the past or perhaps have gone to school
together. Like starting a band, starting a development
studio is a usually a labor of love.
Many start-up developers never make it past the
concept stage. Perhaps they build a demo and shop it
around. Only a few very lucky teams actually sign a deal
to produce a game. And even fewer wind up producing
a hit. Being a game developer is a very risky business.
The Business of Game Publishing
title for the Xbox 360 or PlayStation 3 will cost from
$13 million to $30 million to produce. However, the
launch price for console titles over the same time
period has remained steady at about $50. With the
cost of development for each title going up and the
price of each title remaining static, game publishers
have been forced to adopt a ???fewer, bigger, be er???
strategy.


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