From there, I went on to head Rysher Entertainment??™s International Business and Legal
A?¬? airs department, and later returned to Paramount when Paramount acquired Rysher. During that
period, I became fascinated by the video game industry and le Paramount in 1999 to apply my
entertainment deal-making and legal experience to the video game business by cofounding the ?¬? rst
Hollywood-style agency in the business.
GDW: What??™s the role of an agent in the game industry today?
RL: In my opinion, there are three types of agents in the game industry today: hunting agents, packaging
agents, and Hollywood agents.
Hunting agents simply make phone calls to publishers on behalf of developers, whether they are
clients or not, to solicit and secure work-for-hire deals. For example, a hunting agent calls a publisher
and learns that the publisher is requesting proposals from developers to make a game based on a
recently acquired license. The hunting agent then contacts developers, tells them of the opportunity,
?¬? nds or se les on one of them, and presents that developer to the publisher.
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