If the publisher
selects that developer, then the developer will typically pay the hunting agent a modest percentage
of the developer??™s resulting compensation.
The packaging agent is similar to the Hollywood producer in that he/she identi?¬? es and secures content,
a aches the best available developer and other talent (e.g., writers and designers), and shops
that content/developer package to ?¬? nanciers/publishers. Unlike producers, though, packaging
agents do not generally engage in development activities, and instead of a producer??™s fee, packaging
agents will receive a percentage of the license fee from the property??™s licensor and a percentage of
the developer??™s compensation from the developer.
Hollywood agents include those at the established Hollywood talent agencies (e.g., CAA, William
Morris, UTA). Each of the agencies has at least one person dedicated to games, although the services
they provide vary greatly. For the most part, Hollywood agents represent their ?¬? lm clients??™
interests in the game world and earn a 10% fee for doing so. O en, this is what I??™d describe as ???passive
representation.
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