??? For example, if a publisher wants to secure an actor??™s name and likeness rights
and/or hire the actor for voice recordings, then the publisher will contact the relevant Hollywood
agent to secure such rights and/or services. However, some Hollywood agents are more proactive,
actually packaging developers with ?¬? lm projects at the agency and then selling those packages to
publishers. Typically, a publisher will pay the Hollywood agent a percentage of the package budget
(i.e., license fee, actor??™s rights and services fees, and development budget).
GDW: How is a typical deal structured between a developer, publisher, and your company?
RL: Union provides a wide array of specialized services and has a successful track record. As a result,
there are many development companies and individual talent that utilize Union??™s services. The most
common deal structures between Union and its clients are: (1) straight monthly retainer; (2) a success
fee equal to a percentage of the client??™s compensation for the project; and (3) a combination of the
?¬? rst two??”a lesser retainer plus a lesser success fee.
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