GDW: What do you look for in a client?
RL: We look for what we know publishers look for??”talent. Publishers hire two types of developers:
established developers with robust and proven technology or brand new developers comprised of
superstar talent and capable management.
GDW: What do you think the role of a game agent will become?
RL: There will always be a place for game agents??”even the biggest and best developers can take advantage
of an agent??™s contacts and deal-making abilities. That being said, I believe the role of a game
agent in the future will favor the packaging over the hunting variety for at least two reasons:
Internal business development personnel: Developers o en have business development personnel
on sta?¬? to secure and sell projects. Typically, the associated costs for the developer to employ such
personnel and hunt by itself are equal to or less than what the developer would pay a hunting agent.
Publisher demand for projects: Publishers are extremely risk averse. One way publishers reduce
risk is by hiring the best development companies, and another is to green light projects based on
preexisting and identi?¬? able underlying content (e.
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