g., Harry Po er). Packaging agents add value to
developers and pique publishers??™ interest when they a ach developers to desirable content. By so
doing, the packaging agent will most likely either (1) secure a deal for a developer that the developer
wouldn??™t have otherwise secured, or (2) make it possible for the developer to demand a premium
(e.g., higher development budget, be er royalty rates) for its services.
GDW: Will agents be as established in the game industry in the future as they are in the ?¬? lm and television
industry today?
RL: In the near future, I believe publishers will follow the movie studios??™ paradigm and rely upon game
agents, and independent game producers, to present compelling game project packages. The present
game industry parallels the ?¬? lm industry in its early days. However, the pull of Hollywood is evident
in many areas of the game business, and as talent emerges as a power in the game business like
it did in Hollywood, the game business will want the same kind of services and structure??”including
knowledgeable intermediaries such as agents??”that have served Hollywood so well for so long.
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