1.
2.
An Interview with a Game Agent 441
442 Chapter 16: Selling Yourself and Your Ideas to the Game Industry
Further, just as in Hollywood, content is king in the game industry. However, much more in the
game than in the ?¬? lm business, ???content??? can mean both the underlying property (e.g., Spider-Man)
and technology. Special e?¬? ects extravaganzas aside, technology is not generally what distinguishes
?¬? lmmakers. Consumers will pay the same $10 to see a low budget romantic comedy as they will
to see a $100 million epic. By contrast, at up to $60 per next-gen game (not including console and
add-on costs), applying the right tech to the right property can make a huge di?¬? erence in creating a
rewarding game experience worth the consumer??™s time and ?¬? nancial outlay. Therefore, good packaging
agents??”those who know how to identify and to combine developer (i.e., technology) and property
to create a compelling package and who can bring packages to publishers beyond what the
publishers might identify on their own??”are most likely to add value for developers and publishers
and prove most successful as the game business evolves.
Pages:
1123
1124
1125
1126
1127
1128
1129
1130
1131
1132
1133
1134
1135
1136
1137
1138
1139
1140
1141
1142
1143
1144
1145
1146
1147