2. Game demo
A playable demo is one of the most important
submission materials you can produce. Seventyseven
percent of the respondents to the IGDA??™s publisher
survey said that a playable demo is essential
to a pitch package. Demos can be built in di?¬? ering
degrees of completeness. The important thing is that
the publisher can get to evaluate the ?¬? nal gameplay.
1.
2.
3.
4.
5.
6.
7.
8.
9.
Pitching Your Original Ideas 443
444 Chapter 16: Selling Yourself and Your Ideas to the Game Industry
Selling Ideas to the Game Industry
by Kenn Hoekstra, Pi Studios, LLC
To be brutally honest, it??™s very di?¬? cult for someone outside the games
industry to get their ideas past a company??™s front door. For that ma er, it??™s
not all that easy to get a game company to look at your ideas if you work for
them. There are a number of reasons for this.
First of all, there are legal reasons that revolve around the legal possession
of an idea. Let??™s say a company had a similar idea a year ago and they??™ve
spent a million dollars or more developing that idea up until this point.
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