Advertising is clearly at this time of
day the secret of trade. It's quite possible it will be open to you--
giving the whole of your mind to it--to make the whole place hum
with you. Your mother's appeal is to the whole of your mind, and
that's exactly the strength of her case."
Chad's fingers continued to twiddle, but he had something of a drop.
"Ah we've been through my mother's case!"
"So I thought. Why then do you speak of the matter?"
"Only because it was part of our original discussion. To wind up
where we began, my interest's purely platonic. There at any rate
the fact is--the fact of the possible. I mean the money in it."
"Oh damn the money in it!" said Strether. And then as the young
man's fixed smile seemed to shine out more strange: "Shall you
give your friend up for the money in it?"
Chad preserved his handsome grimace as well as the rest of his
attitude. "You're not altogether--in your so great 'solemnity'--
kind. Haven't I been drinking you in--showing you all I feel
you're worth to me? What have I done, what am I doing, but cleave
to her to the death? The only thing is," he good-humouredly
explained, "that one can't but have it before one, in the cleaving--
the point where the death comes in.
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