Let the students,
when they come to the recreation ground, indulge in any sport they please,
but make them feel that it is "bad form" to overstrain, or do anything which,
even temporarily, mars the perfect working of their physical organisms.
Let each student so train himself as to become healthy and strong
both physically and mentally, and the one who, through reasonable
and wholesome exercises, is able to present himself in the most perfect health
should be awarded the highest prize.
Chapter 6. American Business Methods
If I should be asked what is most essential for the successful carrying on
of business in America I would say advertising. A business man in America
who intends to succeed must advertise in the daily, weekly,
and monthly papers, and also have big posters in the streets.
I do not believe any up-to-date merchant in America fails to do this.
Every book and magazine contains many advertisements; sometimes fully half
of a big magazine is covered with notices or pictures of articles for sale.
Wherever you go the inevitable poster confronts you; and even when
you look out of the window of the train you see large sign-boards
announcing some article of trade. The newer the brand the bigger the picture.
If when you get into a street-car you look around you will see nothing
but advertisements of all kinds and sorts, and if you answer an advertisement
you will keep on receiving notices of the matter about which you inquired.
Even now I receive letters urging me to buy something or other
about which I sent a letter of inquiry when I was in America.
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