"The remedy is education. Educate the working men and women, and you
have a remedy for the crying evil of the country. Give the people
mental food, and they will not thirst after the abominable drink which
is poisoning them."
He had hitherto been doing something to assist the temperance cause
by the sale of tea and coffee, and he now turned his attention to the
issue of publications calculated to benefit the cause.
Having, at the age of twenty-four, married Mary Abbott, he became
possessed of additional means for carrying out his publishing schemes.
Cheap illustrated periodicals began to issue from the press under his
superintendence, and copies were multiplied by the hundred thousand.
He never forgot that he had been a working man, and one of the first
publications he started was called _The Working Man's Friend_.
It is not necessary to say more. Though John Cassell died
comparatively young--he was only forty-eight when his death took place
in 1865--he had done a grand life's work; and the soundness of his
judgment is shown by the fact that works which he planned retain their
hold upon the people to this day.
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