If it does, there will presently be no
room in the world for things; it will be filled up with the
advertisements of things."
"Before that time, perhaps," my friend suggested, "adsmithing will have
become so fine and potent an art that advertising will be reduced in
bulk, while keeping all its energy and even increasing its
effectiveness."
"Perhaps," I said, "some silent electrical process will be contrived, so
that the attractions of a new line of dress-goods or the fascination of a
spring or fall opening may be imparted to a lady's consciousness without
even the agency of words. All other facts of commercial and industrial
interest could be dealt with in the same way. A fine thrill could be
made to go from the last new book through the whole community, so that
people would not willingly rest till they had it. Yes, one can see an
indefinite future for advertising in that way. The adsmith may be the
supreme artist of the twentieth century. He may assemble in his grasp,
and employ at will, all the arts and sciences."
"Yes," said my friend, with a sort of fall in his voice, "that is very
well. But what is to become of the race when it is penetrated at every
pore with a sense of the world's demand and supply?"
"Oh, that is another affair. I was merely imagining the possible
resources of invention in providing for the increase of advertising while
guarding the integrity of the planet.
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